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VISUAL IMAGING & DESIGN technology


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Teacher: Michael Stein, West Campus

Graphic designers use their skills to design pleasing visual artwork to sell products or services. The course is designed to teach skills in creating visual images utilizing appropriate computer software for drawing, layout and analysis in a state-of-the-art digital design studio. Students will have the opportunity to work on real projects for outside non-profit clients to gain valuable real world experience.

The program will cover the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, principles of graphic design, fundamentals of illustration, products of graphic design, products of web design, electronic illustration, processes of image manipulation, fundamentals of page layout, introduction to web design, introduction to web programming, web design graphics development, fundamentals of web animation, and project production management. Enrichment topics include interactive/video graphics development, camera systems, action photography, electronic flash techniques, portrait lighting techniques, filter and film applications and product and illustration techniques.

When students graduate, they will have a complete portfolio of work that will aid in seeking entry-level positions in the graphic design and commercial art fields or for entry into a design focused major at a post-secondary institution.

  What will you learn?    requires Adobe Acrobat Reader  Get Acrobat Reader



BCTC Career Pathways:

  • Graphic Designer
  • Desktop Publisher
  • Web Page Designer
  • Multi-media Artist
  • Graphic Designer with Web Design

BCTC Career Pathways Can Lead To:

  • Illustrator (Creative – Technical)
  • Graphic Designer
  • Computer Designer (Design – Illustration)
  • Display Designer
  • Packaging Designer
  • Multi-media Designer

nccer_logoPrintED - This program is PrintEd accredited through Graphic Arts Education and Research Foundation (GAERF). GAERF is a national accreditation and certification program, based on industry standards, for graphic communication courses at the secondary and post-secondary levels. Visit www.gaerf.org for further information.

PrintED Certifications: Introduction to Graphic Communications, Digital File Preparation, Advanced Digital File Preparation.

College Advanced Credits:
Atonelli Institute of Art & Photography - Up to 3 credits
Berks Technical Institute - Up to 7.5 credits
Central Pennsylvania College - Up to 6 credits
Pennsylvania College of Art & Design - Up to 3 credits
Pennsylvania College of Technology - Up to 12 credits


Program Requirements/Costs:
   (approximate)

  • Textbook, workbook $55
  • Industry certification testing fees $30/test

Program Entrance Recommendations:

  • Reading at grade level
  • Algebra I or Geometry
  • Problem solving/troubleshooting skills
  • Ability to work independently or in a team
  • Hand-eye coordination
  • Artistic ability/creativity


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