Business Management & Entrepreneurship

  • Instructor Tiffany Greene | West Campus | CIP Code 52.0701

    Creating a generation of young people with the skills, knowledge, and drive to become business leaders and entrepreneurs…

    The Business Management & Entrepreneurship program places an emphasis on college and career readiness. The program offers students interested in business a competitive edge through project-based, collaborative learning and the development of 21st Century skills including business management, entrepreneurship, financial literacy, technology, global awareness, problem solving, and communication. Students learn business by doing business with coaching from industry professionals.

    The program at BCTC is part of Virtual Enterprises International (VEI). VEI is a live, in-school global business simulation and entrepreneurship program that is part of a global network of student-run businesses in over 40 countries. VEI replicates all the functions of real businesses in both structure and practice and brings the workplace into the classroom. The program transforms high school students into independent-thinking business professionals and their classrooms into offices that become an incubator environment. Under the guidance of a teacher-facilitator and local business mentors, students create and manage their virtual businesses; learning all aspects from market research, business planning, product development, production and distribution to marketing, sales, human resources, accounting/finance and web design.

    Guided by a task-based curriculum rather than a textbook, students produce the key deliverables that are required in a real business. The virtual companies the students create engage in international trade with other student-run companies on a continuous basis, participating in a global economy of over 5,000 firms across 40 countries. The simulation environment encourages risk -taking and continuous cycles of improvement and innovation based on successes and failures. Local Berks County business partners play an integral role in helping shape students’ experience by providing their expertise, skills, and knowledge inside and outside the classroom.

    During their senior year, students will utilize their learned management skills to operate a BCTC online store. Students will develop and maintain this real e-commerce site and be responsible for developing marketing strategies, sourcing products to sell online (both within the BCTC School and beyond), collaborating with students from other BCTC programs, forecasting sales, managing the profit/loss statement, expediting orders, and implementing both social and ethical business practices.

    The program closes the skills gap, engages students in their learning, and prepares them for college and career success by providing them with relevant, hands-on opportunities to develop, test, and apply academic, business, financial, and entrepreneurial skills.

    Career Pathways:

    Marketing Specialist
    Human Resource Specialist
    Management Analyst
    New Accounts Clerk
    Purchasing Manager


Business Management & Entrepreneurship

  • Technical Academy

    Qualified students are encouraged to apply as a Technical Academy student for this program.

  • Industry Certifications:

    OSHA/CareerSafe 10-Hour Certification

    College Advanced Credits:

    Berks Technical Institute - Up to 52 quarter credits
    Lehigh Carbon Community College - Up to 3 credits
    Pennsylvania College of Technology - Up to 6 credits
    Pittsburgh Technical Institute - Up to 3 credits

    Program Requirements/Costs

    There are specific costs for textbooks, tools, supplies, uniforms, certifications; and for some programs, medical and criminal clearances that students are obligated to pay upon acceptance. These costs change annually and are detailed on the BCTC website at

    Program Entrance Recommendations:

    o Reading proficiency
    o Math proficiency
    o Writing proficiency
    o Ability to work independently and in a team
    o Creative problem solver
    o Ability to lead