Advertising Art & Design Technology

  • Instructor Elizabeth Ireland | West Campus | CIP Code 50.0402

    Graphic designers find the most effective way to visually communicate messages across advertising mediums, including print, electronic, and digital media. A variety of strategies are used to problem solve for a designer’s clients that include color, typography, illustration, photography, and various print and layout techniques.

    The coursework is designed to provide students with a strong foundation in the principles of design through a variety of projects, including logo and stationery design, editorial layout, movie posters, magazine, newspaper, and social media advertising. Students will learn to use industry-specific software for photo manipulation, page layout, and illustration in a state-of-the-art design studio.

    This program covers the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, fundamentals of graphic design, fundamentals of illustration, electronic illustration, image manipulation, page layout, project production management, and employability skills. Students will learn from each teacher in the Communications Cluster and participate in learning experiences with students from Communication Media, Printing Production Technology, and Photo Imaging.

    Students will leave the program with a portfolio and resume preparing them both for entry into a design-focused major at a post-secondary institution and internship opportunities within the graphic design and commercial art fields.

    Career Pathways:

    Graphic Designer
    Desktop Publishing Specialist


    Art/Creative Director
    Display Designer
    Package Designer
    Multimedia Artist
    Web Designer
    *Requires post-secondary training.

Advertising Art & Design Technology
  • Industry Certifications:

    Adobe Certified Associate - Visual Communication
    Adobe Certified Associate - Graphic Design & Illustration
    Adobe Certified Associate - Print & Design Media Publication
    OSHA/CareerSafe 10-Hour Certification

    College Advanced Credits:

    Central Pennsylvania College - Up to 12 credits
    Pennsylvania College of Art & Design - Up to 3 credits
    Pennsylvania College of Technology - Up to 9 credits
    Pittsburgh Technical Institute - Up to 4 credits
    Reading Area Community College - Up to 9 credits
    The Art Institute of Philadelphia - Up to 9 credits

    Program Requirements/Costs

    There are specific costs for textbooks, tools, supplies, uniforms, certifications; and for some programs, medical and criminal clearances that students are obligated to pay upon acceptance. These costs change annually.

    Program Entrance Recommendations:

    ο Reading at grade level
    o Algebra I or Geometry
    o Problem-solving/ troubleshooting skills
    o Ability to work independently and in a team
    o Hand-eye coordination
    o Artistic ability/creativity