Communication Media Technology

  • Instructor James Del Conte | West Campus | CIP Code 50.0602

    This program will introduce students to the art and science of digital media technology. Through two tracks of study, Video and Photography, students will develop an understanding of the various media technology used in today’s communication, media, and streaming. Students will have the opportunity to gain hands-on experiences and develop technical understanding by producing, directing and editing videos, films and digital media productions, using industry-standard software, hardware and camera equipment in both studio and field environments.

    The core curriculum, in which all students will participate, includes training in creative development, the production cycle, TV/video/film production, photography, lighting, project management, budgeting, audio production, video editing, 360-degree/VR and drone technology, distribution and social media. In addition, students will be educated in graphic and visual design through a clustered learning experience.

    After completing the core curriculum, students will have the opportunity to specialize in either photography or video/TV, for further and more intense study in the selected discipline.

    The Adobe Creative Suite, including Photoshop, Illustrator, Premiere, After Effects, and Audition, will be taught throughout the program.

    This program will enhance students’ writing and communication, creative abilities, problem solving, and technical/computer skills in preparation for college and employment.

    Career Pathways:

    Video Producer/Director

    Video Editor

    Audio/Video Equipment Technician Production Assistant

    CAREER PATHWAYS CAN LEAD TO:*

    Journalist

    Communications Manager

    Production Manager

    Audio Technician

    Cinematographer

    Audio Engineer

    *Requires post-secondary training.

Communication Media Technology
  • Industry Certifications:

    Adobe Certified Associate - Visual Communication
    Adobe Certified Associate - Video Communication

    College Advanced Credits:

    Berks Technical Institute - Up to 58 quarter credits
    This program will have additional articulation agreements with selected colleges and universities to provide advanced credit toward post- secondary degrees.

    Program Requirements/Costs

    There are specific costs for textbooks, tools, supplies, uniforms, certifications; and for some programs, medical and criminal clearances that students are obligated to pay upon acceptance. These costs change annually.

    Program Entrance Recommendations:

    ο Read and interpret technical material at grade level
    o Completion of Algebra 1
    o Intermediate computer skills
    o Creative/artistic ability
    o Ability to work independently and in a team
    o Effective communication skills
    o Strong depth and color perception
    o Physical stamina
    o Manual dexterity