- Berks Career and Technology Center
- COMMUNICATIONS CLUSTER
Photo Imaging Technology
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Instructor Glenn Riegel | West Campus | CIP Code 10.9999
This program will introduce students to the art and science of digital media technology. Through two tracks of study, Video and Photography, students will develop an understanding of the various media technology used in today’s communication and media industries. Students will have the opportunity to gain hands on experiences in developing productions and images, using industry standard software, hardware and camera equipment in both studio and field environments.
The core curriculum, in which all students will participate, will include training in creative development, the production cycle, TV/film/video production, photography, lighting, project management, budgeting, audio production, as well as distribution and social media. In addition, through a clustered learning experience, students will be educated in graphicand visual design.
After completing the core curriculum, students will have the opportunity to specialize in either photography or video/TV/film, for further and more intense study in the selected discipline.
The Adobe Creative Suite, including Photoshop, Illustrator, Premiere, After Effects, and Audition, will be taught throughout the program.
This program will enhance students’ writing and communication, creative abilities, problem solving, and technical/computer skills in preparation for college and employment.
Career Pathways:
Video Producer/Director
Video Editor
Video Camera Operator
Production Assistant
Commercial/Industrial Photographer
Portrait/Wedding Photographer
Photographic Process Worker
CAREER PATHWAYS CAN LEAD TO:*
Journalist
Science/Medical Photographer
Communications Manager
Production Manager
Audio Technician
*Requires post-secondary training.

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Industry Certifications:
Adobe Certified Associate - Visual Communication
Adobe Certified Associate - Graphic Design & Illustration
Adobe Certified Associate - Print & Design Media Publication
OSHA/CareerSafe 10-Hour CertificationCollege Advanced Credits:
Central Pennsylvania College - Up to 12 credits
Pennsylvania College of Technology - Up to 3 credits
The Art Institute of Philadelphia - Up to 6 credits
Program Requirements/Costs
There are specific costs for textbooks, tools, supplies, uniforms, certifications; and for some programs, medical and criminal clearances that students are obligated to pay upon acceptance. These costs change annually.
Program Entrance Recommendations:
ο Reading at grade level
o Algebra I or Geometry
o Problem-solving/ troubleshooting skills
o Ability to work independently
and in a team
o Hand-eye coordination
o Artistic ability/creativity