Advertising Art & Design Technology
Program Entrance Recommendations:
Reading at grade level
Algebra I or Geometry
Problem solving/troubleshooting skills
Ability to work independently and in a team
Desktop Publishing Specialist
Web Page Designer
Computer Designer (Design – Illustration)
In advertising, graphic designers - or graphic artists - plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print, electronic, and digital media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. Graphic designers also develop material for web pages, interactive media and multimedia projects. The coursework is designed to teach skills utilized in creating visual solutions using appropriate computer software for drawing, layout and analysis in a state-of-the-art digital design studio.
This program covers the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, principles of graphic design, fundamentals of illustration, electronic illustration, processes of image manipulation, fundamentals of page layout, introduction to web design, introduction to web programming, web design graphics development, fundamentals of web animation, and project production management. In addition, students will participate in learning experiences in all programs in the Communications Cluster and interact with students from Communication Media, Graphic Imaging, and Photo Imaging.
When students graduate, they have a complete portfolio of work that will aid in seeking entry-level positions in the graphic design and commercial art fields or for entry into a design focused major at a post-secondary institution.
Adobe Certified Associate - Visual Communication, Graphic Design & Illustration, Print & Design Media Publication
OSHA/CareerSafe 10-Hour Certification
Program Requirements/Costs (approximate):
Please use the Order Supplies link for the approximate costs of the Textbooks, Tools & Supplies, and Uniforms for this program.
Industry certification testing fees - $30/test*
* BCTC will pay for one pair of safety glasses (if required) and may assist with payment for the testing fees or core certification tests (first time only). Additional safety glasses and testing fees must be paid by the student.
College Advanced Credits:
ADVERTISING ART & DESIGN TECHNOLOGY
PLEASE NOTE: No textbook is currently required for Advertising Art & Design Technology.
Your instructor will give you all the details at New Student Orientation.
About the Instructor
Degrees and Certifications:
Vocational Intern Certificate, Temple University Intern Program. A.S. Graphic Design, Berks Technical Institute, Wyomissing, PA. A.S. Equine Studies/Journalism, Johnson & Wales University, Providence, Rhode Island. Extensive design, marketing, and social media experience.