Advertising Art & Design Technology

  • Location: West Campus (Leesport)
    Instructor:  Elizabeth Ireland
    Order Supplies
    CIP Code: 50.0402

  • Program Entrance Recommendations:

    Reading at grade level
    Algebra I or Geometry
    Problem solving/troubleshooting skills
    Ability to work independently and in a team
    Hand-eye coordination
    Artistic ability/creativity

    Career Pathways

    Graphic Designer
    Advertising Representative
    Art Director

    Digital Artist
    Desktop Publishing Specialist
    Multimedia Artist
    Production Manager
    Web Page Designer
    Computer Designer (Design – Illustration)
    Display Designer
    Packaging Designer
    Multimedia Designer

Advertising Art and Design poster art BCTC

    In advertising, graphic designers - or graphic artists - plan, analyze, and create visual solutions to communications problems.  They find the most effective way to get messages across in print, electronic, and digital media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.  Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.  Graphic designers also develop material for web pages, interactive media and multimedia projects.  The coursework is designed to teach skills utilized in creating visual solutions using appropriate computer software for drawing, layout and analysis in a state-of-the-art digital design studio.

    This program covers the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, principles of graphic design, fundamentals of illustration, electronic illustration, processes of image manipulation, fundamentals of page layout, introduction to web design, introduction to web programming, web design graphics development, fundamentals of web animation, and project production management.  In addition, students will participate in learning experiences in all programs in the Communications Cluster and interact with students from Communication Media, Graphic Imaging, and Photo Imaging.

    When students graduate, they have a complete portfolio of work that will aid in seeking entry-level positions in the graphic design and commercial art fields or for entry into a design focused major at a post-secondary institution.

    Industry Certifications

    Adobe Certified Associate - Visual Communication, Graphic Design & Illustration, Print & Design Media Publication
    OSHA/CareerSafe 10-Hour Certification

    Program Requirements/Costs (approximate):

    Please use the Order Supplies link for the approximate costs of the Textbooks, Tools & Supplies, and Uniforms for this program.

    Industry certification testing fees - $30/test*

    * BCTC will pay for one pair of safety glasses (if required) and may assist with payment for the testing fees or core certification tests (first time only).  Additional safety glasses and testing fees must be paid by the student.

College Advanced Credits:


  • PLEASE NOTE: No textbook is currently required for Advertising Art & Design Technology. 
    Your instructor will give you all the details at New Student Orientation. 

About the Instructor



Degrees and Certifications:

Mrs. Ireland

Vocational Intern Certificate, Temple University Intern Program. A.S. Graphic Design, Berks Technical Institute, Wyomissing, PA. A.S. Equine Studies/Journalism, Johnson & Wales University, Providence, Rhode Island. Extensive design, marketing, and social media experience.